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Dr. Sam Certo

Director, CrossLites

Dr. Certo is an internationally renowned business author and scholar.  The ideas he provides through CrossLites reflect his varied experiences as an MBA professor, church elder, business owner, husband, and father. Business textbooks he has written focus on areas like management, supervision, and strategic management.  His textbooks have been translated into languages like Spanish, Portuguese, and Chinese for distribution around the globe.

Dr. Certo’s professional focus over the last few decades has evolved into teaching, studying, and writing to help others meet everyday life challenges. He advocates that applying both business and Biblical principles together is the best way to meet them.  This method for meeting life challenges is clearly explained in his book “Chasing Wisdom:  Finding Everyday Leadership in Business and Life”.

As Director of CrossLites, Dr. Certo continues to carry out its mission to use Biblical principles to further introduce encouragement, hope, and success into the lives of others.  

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